B2B Marketing Manager

Job Title: B2B Marketing Manager

Salary: £Competitive

Location: London, Victoria

Reporting to: Managing Directors

Company Overview:

Lawson Conner is the leading independent fund manager platform and incubator for the asset management and financial advisory industries. We provide award winning services to over 200 institutional clients. Our clients range from fund management start-ups to large investment firms with well-established track records that utilise a broad array of investment strategies. We market our diverse suite of investment manager, investment fund and hosting services to hedge funds, asset managers, law firms, prime brokers and fund administrators.

The application and role summary:

Based in the London office, the Marketing Manager will support the Directors and manage the running of all B2B marketing and communication initiatives across the service lines, interacting directly with a variety of financial institutions and with intermediaries such as law firms and accountancies. Main responsibilities will include the management and co-ordination of marketing and advertising campaigns via various marketing channels (email, website, letter mailings, brochures, face to face meetings and marketing events).


1. Working on the marketing strategy with the directors and implementing the strategy for each product group

2. Identifying and developing target marketing initiatives for specific client groups/services

3. Utilising tools such as CRM system, email and campaign software for lead generation

4. Managing content creation and distribution of newsletters and regulatory briefings

5. Management of key company marketing messages via website and LinkedIn

6. Organising marketing events

7. Helping design promotional material, produce vent flyers, brochures and logos


1. University degree in Marketing or Business studies

2. Excellent written and oral communication skills in English

Requirements and Experience:

1. 3+ years experience in a B2B environment with exposure in financial/professional services

2. Strong marketing communications skills with exposure to lead generation

3. Experience in client segmentation and differentiated marketing methods

4. Ability to communicate complex ideas effectively, both internally and to the public

5. Experience of working in a fast paced, rapidly growing environment

6. Good eye for design aspects and marketing communication aesthetics

7. Demonstrable record of high performance/delivery across the full marketing mix

8. Ability to proactively manage a diverse portfolio of projects

9. Creative, tenacious and thorough able to bring immediate results

On offer

This is an exciting opportunity to join a fast growing organisation working with an award winning team that is highly motivated to serve Lawson Conner’s clients.

The successful candidate will be offered a competitive salary, bonus, private healthcare and benefits package

To download this job description as a PDF Click Here. To apply email us at

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